THINGS TO KNOW
ABOUT TRADE-MARKS
A MANUAL OF
Trade-Mark Information
PUBLISHED BY
J. WALTER THOMPSON COMPANY
44 EAST 23rd STREET
NEW YORK
Branch Offices
CHICAGO
BOSTON
CLEVELAND
CINCINNATI
ST. LOUIS
DETROIT
TORONTO
LONDON
Copyright, 1911
By J. WALTER THOMPSON COMPANY
The Purpose of This Book
Our idea, in preparing this little book, is to set forth,in clear and simple language, the main features of thelaw relating to trade-marks and to illustrate its applicationby specific examples of well-known trade-marks nowin use.
To an advertiser who has had but little experience inregistering trade-marks, the law, with a congested mass ofprecedents surrounding it, seems to be a legal maze.
But its intricacy is more apparent than real. The lawis quite clear and explicit when one has the patience andexperience in such matters to get to the bottom of it. Wehave endeavored to write this book in language so clear thatany business man will understand it, and we feel sure thatit will give any one a good working knowledge of trade-markrequirements.
It has not been our intention to produce an exhaustivetreatise on the subject. Such a treatment of the law oftrade-marks and its allied subject of unfair trade wouldrequire a large volume, and the long and intricate discussionof minor points necessary in a work of that kind wouldbe wearisome and perhaps unintelligible to the lay reader.
Nor have we discussed the origin of the custom of identifyingmerchandise by trade-marks. This phase of thesubject—trade-marks in their historical aspect—is interestingin an academic sense, but it has little or no bearing on thetrade-mark situation of to-day.
For further study of the trade-mark law and the alliedsubject of the law of unfair trade, we advise the reading of[4]Hesseltine's "Law of Trade-Marks and Unfair Trade"(Little, Brown & Co., 1906); and Nims on "Unfair BusinessCompetition" (Baker, Voorhis & Co.). Both of theseworks are legal in their treatment of the subject and in theirphraseology. Another work containing much informationon this subject is Clowry Chapman's "Law of Advertisingand Sales", in two volumes, published by the author.<