Medicine as a Business. Why Medicine as Ordinarily Followed Is a Failure From the Business Standpoint—Physicians Themselves Mainly Responsible—Queer Ideas About Philanthropy—Poor Business Methods—Tactics that Pauperize One-half the Patients—Doctors Easy Prey for Sharpers—Evils of Medical Colleges—“Charitable” Hospitals Injure Regular Practitioners—Free Clinics and Dispensaries—The Medical “Tin God”—Absurdities of Ethics—How Some Physicians Get Notoriety—Freaks of the Profession—Things the Young Practitioner Should Avoid
The Physician Who Succeeds. Qualifications for a Big Fee-Getting Practitioner—The Kind of Men Who Make Money in the Practice of Medicine—Business Mistakes in the Profession—Why Many Doctors Fail—Old-Fashioned Ideas as to Set Fees—No Reason Why Physicians Should Not Use Judgment in Placing a Monetary Value on Their Services—Prompt Collection of Bills an Important Item—Attorneys, Architects, and Other Professional Men Afford Good Examples of Business Sense—The Beard and Its Dangers—Necessity for Scrupulous Cleanliness—An Experience in Iowa—Reasons Why Many Physicians Fail—Psychological Factor an Important One